March 4, 2010


When their record company refused to let their new video be shared via blogs, by disabling certain codes that allow video-sharing, the band OK Go fought the good fight and wrote a letter to the New York Times to protest...

"Embedded videos — those hosted by YouTube but streamed on blogs and other Web sites — don’t generate any revenue for record companies, so EMI disabled the embedding feature. Now we can’t post the YouTube versions of our videos on our own site, nor can our fans post them on theirs. If you want to watch them, you have to do so on YouTube.

But this isn’t how the Internet works. Viral content doesn’t spread just from primary sources like YouTube or Flickr. Blogs, Web sites and video aggregators serve as cultural curators, daily collecting the items that will interest their audiences the most. By ignoring the power of these tastemakers, our record company is cutting off its nose to spite its face."

Good for them! And it is a great video. I'm happy to join the ranks of the tastemakers and not only share that video with the world, but also their "alternate version" complete with a marching band! Go, OK Go!

OK Go - This Too Shall Pass from OK Go on Vimeo.

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