I blame Justin Guarini.
OK, not directly. But if you want to figure out how we got
here, how it’s possible to have gotten to a place where the race to become the
next President of the United States has essentially whittled itself down to
five candidates, and the one with the most momentum is Donald Trump – it starts
with the kid from Philadelphia (ironically, also with interesting hair) who
sang Stevie Wonder on stage in front of an acerbic British judge.
On September 11, 2001, many Americans lost their lives – and
just about every one of us lost our sense of security. Real or imaginary though
it might have been before then, after planes took down the towers, we were all
walking around in a daze, feeling like we had absolutely no control over
anything anymore. And the chance to escape the mayhem and madness for even a
short while by losing yourself in a television program was nearly impossible
because 24/7 news coverage on every single channel was suddenly the new normal.
Which brings us to American Idol. Yes, Survivor had already
introduced the concept of a reality competition program to the airwaves, but as
fascinating as that program was, it was all self-contained. Viewers had their
favorites, but it was still a passive enterprise, watching as contestant after
contestant got voted out exclusively by the players on the show itself. Idol
changed all that. It was a stroke of brilliance. On Idol, the judges would have
their say, but eliminations would be done by a popular vote of the viewing
audience.
And people got involved and took ownership of these
contestants. When you called in and placed your vote for LaToya, and she made
it to the next show, you won, too. When Nikki was sent packing in spite of your
support, you took the loss personally.
Eventually, there was just Justin and Kelly left. And over
22 million viewers tuned in to see who would emerge victorious. 15.5 million
votes were cast in the Season 1 finale. Justin lost, but somewhere along the
course of his journey to temporary stardom, he had a moment where the judges
gave him some critical feedback, and he didn’t just accept it like everybody
else had done previously. Instead, he asked the audience, “What do YOU think?”
Since that first season in 2002, America has gotten more and
more used to the then novel concept of being able to influence the results of
what they see on television. We’ve had X Factor, America’s Got Talent, So You
Think You Can Dance, The Voice, and so on and so on. “Vote for your favorite,
worthiness be damned.” And with the rise of the Internet giving birth to a
culture of trolls – by no means the majority, but a large segment nonetheless –
it was just a matter of time before the process got hijacked.
“Vote for the Worst” was a website that understood that if
Idol was simply going to eliminate the contestant with the lowest vote total,
they could rally people around a single contestant and ensure that he or she
would not finish last in any given week, by sheer brute force of numbers. And
what better way to taunt those people who truly were invested in the outcome of
this show than to create a voting bloc of otherwise disinterested parties to
keep the singer they felt least worthy of winning the whole shebang in the mix
for as long as possible.
Countless bodies fell in the wake of the likes of Sanjaya
Malakar, Anthony Federov and John Stevens.
And all along the way, the audition process morphed from the
stated goal of “finding the next pop superstar” to “finding the most delusional
people we can string along and mock and take delight in their inability to
recognize their own lack of talent.” And the ratings grew and grew. And the
contestants sassed back more – and by doing so, endeared themselves to “Vote
for the Worst” and got more votes and advanced further and further in the
competition. It ultimately reached the point where the non-Worsters changed the
way they voted. They started voting for the contestants they thought had the
least chance of going home quickly, not because they liked them per se (or even
at all). They just wanted the Sanjayas to go away.
At its peak, in the Season 8 finale (2009) between Kris
Allen and Adam Lambert, Idol announced that over 100 million votes were cast.
And while the actual breakdown of the final vote tally was never revealed, it’s
probably safe to say that Allen won in blowout fashion, potentially with as
many as 70 million votes. Take a quick look at the official voting results from
the 2008 Presidential Election and do a mental comparison. Barack Obama
received around 69 million votes to defeat John McCain. Out of a total of just
131 million votes.
How did we get here? 9/11 changed the way television news
operated. A constant crawl across the bottom of the screen had to grab viewer
interest. And programming needed to exist all the time. So when there was no
news to be shown, opinion shows began to flourish. Capitalizing on the advances
in viewer voting that Idol had inspired, audiences were constantly being polled
and those results were reported as if it was important information. And those
unscientific poll results impacted subsequent poll results and the tail began
to wag the dog – not on meaningless subjects like who sang that lame Kara
DioGuardi-penned pop pastiche better, but on whether or not gun control was a
good idea.
Slowly but surely,
news channels morphed into entertainment channels and competition for ratings
began to supersede actual reporting and impartiality. Debates were treated as
football games, complete with sideline reporters, telestrators and hours-long
pre- and post-game analysis. Politicians were no longer taken to task on the
issues, but rather their speeches were whittled down into easily-digestible
sound bites. Viewers asked to vote on which candidate was their favorite,
worthiness be damned. American Idol, American President – it’s all the same
now.
Sass the moderators of the debate – and there will be weeks
and weeks of debates – and you’ll advance to the next round. And a certain
portion of the audience will vote for you just to make sure you stick around to
entertain them a bit longer. And who better to capitalize on all of this
madness than Donald Trump, a veteran of the reality show world thanks to his
“Apprentice” empire?
Is it any wonder that a show that garnered popularity
precisely because its eliminations were based on the ephemeral whim of a
dictator (strangely enough, a welcome counterpoint to the viewer vote format
that had been corrupted by “Vote for the Worst” inspired anti-voters) would
create such a cult of personality? Quite frankly, it was inevitable.
The question now is, going forward, how do we stop this
avalanche?
For one, we have to start voting FOR something rather than
AGAINST something else. When I see Trump supporters asked WHY they are voting
for him, the answer almost always takes some form of “Well, Hillary… Cruz
would...” When I hear Clinton supporters asked WHY they are voting for her, the
answer almost always takes some form of “Well, Bernie… Trump would...” Those
aren’t reasons. They’re excuses. And they very nicely achieve the goal of
deflecting the original question and thus allowing you to avoid hearing an
opposing point of view.
People need to get out of their echo chamber and stop
treating knowledge as if it’s something to be mocked. We need to stop
unfriending people on Facebook and blocking them on Twitter as a knee-jerk
reaction for having the audacity to offer up a contrary opinion on your point
of view or to simply ask a question about something we’ve stated. (And
alternatively, we need to not respond to a post like “So proud of my kid for
making the honor roll” with some sort of diatribe on how “if so-and-so is
elected, our schools will get even worse than they are now” – the correct
response is something along the lines of “Congrats!”)
And, going forward, once November passes, how about we all
stop watching the likes of FOX News and MSNBC?
Idol is going off the air. Why? People stopped watching. Yes, there’s
going to be a bump this season’s ratings thanks to nostalgia and the fact that,
but it is going away. Stop watching. It goes away. And yeah, I’m sure there
will be an inevitable comeback attempt in a few years’ time – but if so, it
will come back changed. When the ratings go away, these channels will also
change. The way they cover the news will change. And one can only hope that, as
a result, the types of candidates who gain traction will also change.
Of course, the way we vote is still first and foremost going
to be, to borrow a phrase, HUUUUUUGE. So
let’s start to change that as well. Vote FOR someone, rather than against –
even if the current process has handcuffed us a bit into being forced into the
lesser of two evils. Find a way to connect with a candidate on something, even
if you have to couch it in the context of negatives of the alternative. But
assert it positively, because if we only talk in the negative, this is going to
be an election between Mrs. Benghazi Email Criminal and Mr. Build a Wall Deport
Muslims. And that’s only going to inspire less voter participation and the
greater likelihood that the extreme and the uneducated among us will be able to
steer the ship.
As Justin Guarini sang in the Season 1 finale: “There are
hills and mountains between us. Always something to get over… I don't care how
you get here, just get here if you can.”
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